Course Syllabus

COURSE SYLLABUS

MICRO PERSPECTIVE OF TOURISM AND HOSPITALITY INDUSTRY

COLLEGE

CHIM

COURSE DESCRIPTION

This course will cover the workings, operations, and the integrative activities of the major stakeholders in the Tourism and Hospitality Industry. The student will also gain knowledge on managing and marketing a service-oriented business organization. Apart from the scope and the structure of the travel organizations, it provides an in-depth study on the nature and distinctive characteristics of each sector of the entire tourism industry, focusing on the management, organization and planning of specific business strategies for the various entities of the local setting. This will also involve the analysis of the possible impacts of external factors and trends on the different tourism industry sectors and specific types of businesses. It will also look into client profiling such as travel motivators and influences as it relates to aligning strategic and tactical solutions to the business. This course also identifies the employment opportunities available in each sector and the corresponding qualifications for the jobs.

UNIT OF COMPETENCIES (UC)

By the end of the course, the student should be able to:

1.       Discuss the nature and distinctive characteristics of tourism and hospitality industry

2.       Explain the characteristics of a tourism and hospitality professional

3.       Discuss sociology of Tourism and Hospitality

4.       Develop knowledge on managing a service-oriented business

5.       Develop knowledge on client profiling

6.       Deliberate nature and distinctive characteristics of each sector of the Tourism Industry

PROGRAM/

SPECIALIZATION

BSIHM

COURSE CODE

MPTH112

DESCRIPTIVE TITLE

Micro Perspective of Tourism and Hospitality with AHA-BCHT

PREREQUISITE(S)

None

CREDIT UNIT

3 UNITS

CONTACT HOURS

PER SESSION:

LEC: 3 Hours

ALIGNMENT OF UNIT OF COMPETENCIES (UC) WITH PROGRAM OUTCOMES (LO)

LO

UNIT OF COMPETENCIES:  Develop and update tourism industry knowledge

PO1

PO2

PO3

PO4

PO5

PO6

PO7

1

Discuss the nature of the tourism and hospitality industry

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2

Explain the characteristics of tourism and hospitality products

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3

Analyze the factors that affect the industry

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4

Differentiate between macroeconomics and microeconomics in relation to the industry

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5

Explain the characteristics of a tourism and hospitality professional

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6

Discuss the importance of ethics in the workplace

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7

Discuss the career paths available in tourism and hospitality industry

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8

Explain the concept of sociology

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9

Discuss the sociology of tourism and hospitality

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10

Compare and contrast the different typologies of tourists

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11

Discuss travel motivators and barriers to travel

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12

Discuss the culture of service

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13

Explain co-creation in the context of the tourism and hospitality industry

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14

Discuss stages of service evaluation

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15

Define target marketing, positioning and branding

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16

Explain the expanded marketing mix

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17

Explain factors affecting Tourism and Hospitality Marketing

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18

Discuss the nature of each sector of Tourism Industry

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19

Discuss the role of each sector in Tourism Industry

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20

Discuss the Factors affecting each sector of tourism industry

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COURSE CONTENT

WEEK NO.

LO NO.

TOPIC

1

·         OLFU VMO

·         OLFU Core Values

·         CHIM VMO

·         Course orientation

2

1-4

·         Nature of the Tourism and Hospitality Industry

·         Characteristics of Tourism and Hospitality products

·         Factors affecting the Industry

·         Economics in relation to Tourism and Hospitality Industry

·         Tourism Basket of Goods

·         Analysis SWOT and Porter’s Five Forces Model

3

5-7

·         Employment

·         Forecasts

·         Diversity in the Workplace

·         Employability skills

·         Ethics in the Workplace

·         Career Pathways

4

8-11

·         Definition of Sociology

·         The Sociology of Tourism

·         Typologies of Tourists

·         Motivations and Barriers to Travel

5

12-14

·         Service Culture

·         Service Encounter

·         Moment of Truth

·         The Tourist Experience

·         Co-creating Tourism Experience

·         Total Quality Management

·         Perceived Value

·         Service Failures

·         Service Quality

6

PRELIMINARY EXAMINATION

7

15-17

·         Concept of Tourism and Hospitality Marketing

·         Factors affecting Tourism and Hospitality Marketing

·         Expanded Marketing Mix

8-11

18-20

·         Accommodation Sector

·         Attraction Sector

·         Food and Beverage Sector

·         Gaming and Entertainment Sector

12

MIDTERM EXAMINATION

13-15

18-20

·         Transportation Sector

·         MICE Sector

·         Travel Trade Sector

·         Education Sector

16-17

·         AHA BCHT COURSE

18

FINAL EXAMINATION